LOS ANGELES (Reuters) – Demand for advertising space during the NFL draft broadcast has reached unprecedented levels due to the growing popularity of the event and a lack of other live sports opportunities, Disney Advertising Sales said this week.
FILE PHOTO: Oct 13, 2019; London, United Kingdom; General overall view of the NFL shield logo at midfield during an NFL International Series game between the Carolina Panthers and the Tampa Bay Buccaneers at Tottenham Hotspur Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports
The COVID-19 pandemic has wiped out most of the U.S. sports calendar, but the three-day draft will go forward in a “virtual” format, with players participating from home, and be broadcast on Disney-owned networks ABC and ESPN starting on Thursday.
The high demand has led to a double-digit year-over-year increase in revenue from the event, said James Minnich, vice president, revenue yield management at Disney Advertising Sales.
It has also drawn in the most…
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