The Sonata and its parking technology starred in the automaker’s Super Bowl ad that aired during the game on Sunday, Feb. 2.
According to Hyundai’s February U.S. sales report, the Sonata’s retail sales increased by 12 percent, although total sales for the vehicle fell 0.5 percent that month.
Hyundai credits the increase in retail sales to the all-new 2020 model highlighted in the Boston-centric Super Bowl “Smaht Pahk” commercial.
“Hyundai’s Super Bowl ad this year was highly successful.” Hyundai spokesman Michael Stewart told Automotive News in an email. “It helped lift the brand overall and for Sonata was successful at improving awareness, consideration and opinion, driving dealer foot traffic, increasing online shopping activity, along with increasing a variety of other business metrics.”
Hyundai will start notifying dealers and owners on June 4. Dealers will reprogram the parking software. The supplier is Mobis, according to NHTSA.
Source news autonews.com, click here to read the full news.