The coronavirus outbreak has toppled several huge marketing platforms for automakers in the sports arena and Hollywood.
Buick is a corporate partner of the NCAA that leveraged the March Madness spectacle to highlight its vehicles with TV, digital and experiential outreach. Nissan Motor Co. also is a sponsor. The company has used Infiniti for the basketball sponsorship, but this year, the Nissan brand swapped spots with its luxury stablemate and was to get the full March Madness treatment for the first time.
But that stage, which lasts several weeks and reaches an educated, affluent crowd, is gone.
The F9 action flick, the latest installment in the Fast and the Furious franchise known for over-the-top driving antics, was expected to hype the new Dodge Charger Widebody, but the movie’s release has been postponed from this May to April 2021. An FCA spokeswoman said Dodge is working closely with Universal Pictures to determine the timing and next steps in their partnership.
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