Ford, like most companies, has instituted a work-from-home policy. VanDyke — who joked during the Ad Age interview to ignore “dogs barking or kids playing a trumpet in the background” — says the marketing team has been communicating via WebEx, shared Google documents and email.
As for how long the coronavirus response ads will run, he says: “We’ll obviously look at it day-to-day and week-to-week. We’ve got some [vehicle] launches going on right now. Depending on how long this remains front-and-center in the news we’ll look at deferring out some of that activity into the next month.” This year’s priorities include marketing the return of the Ford Bronco, as well as plugging the latest F-150 pickup truck and other retail and brand ads, VanDyke says.
Of course, with social distancing and work-from-home policies now the norm, shooting new ads becomes more difficult.
“We literally wrapped a shoot on Saturday and just Friday and Saturday we were starting to get…
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