BMW has updated its logo for the first time in 23 years, but the automaker is stopping short of making the change on its vehicles, it said in a statement.
The update, which began rolling out this week, is for “online and offline communication purposes,” the brand said, positioning its new look as “better-suited to the digital age.”
The biggest change is that the thick outer ring in the circular logo went from a solid black to transparent. So whatever color the logo is set against will appear in that portion.
The design was also made simpler and flatter, a change from the slightly rounded look of the old logo, which made it look more three-dimensional.
The automaker follows other brands, such as Volkswagen, that have gone to a flatter look for digital media reasons.
“BMW is becoming a relationship brand. The new communication logo stands for openness and clarity,” Jens Thiemer, BMW’s head of brand management, said. The update is “geared to the challenges and…
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