CAPE TOWN (Reuters) – A South African startup is hoping to cash in on a growing global taste for canned wines as a lighter, more convenient alternative to bottles.
Canned wines are already on sale in the United States, parts of Europe and elsewhere, but they are a novelty in South Africa, which is one of the world’s top 10 wine producers.
The startup, Uncanny Wines, based outside South Africa’s tourist hub Cape Town, says it is targeting domestic drinkers first but has its eye on the export market. The global wine industry is estimated to be worth nearly $400 billion.
The company’s cans of premium red and white wines are the first to be certified by South Africa’s Wine and Spirit Board.
“The initial response has been overwhelming, it’s going really well, and in the next few weeks we will be available countrywide in Pick n’ Pay stores,” said co-owner Arnold Vlok, referring to a major South African retailer.
“We are very close to exporting to the U.S., where this…
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