Dealer software giant CDK Global Inc. has agreed to sell its digital marketing business to Ansira Partners Inc., a marketing agency owned by private equity investors.
The Hoffman Estates, Ill., company said Thursday that it signed a definitive agreement with Ansira to sell the digital marketing business, which includes dealership advertising and websites. Ansira has several offices in the U.S. and abroad and is a subsidiary of private equity firm Advent International.
CDK’s digital marketing business was earmarked for sale for nearly eight months. Terms of the deal were not disclosed. CDK said the transaction is expected to close in the first half of this year.
“We believe that Ansira is the right partner to continue growing the strong technology platform and skilled management team of our digital marketing business,” CDK CEO Brian Krzanich said in a statement. “We remain fully committed to our digital marketing business customers, and we will ensure a seamless and uninterrupted…
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