Brand awareness of electric vehicles is on the rise. So are sales — U.S. battery electric vehicle volume rose 31 percent in 2019, according to the Automotive News Data Center.
With the climate crisis rising up the news agenda worldwide, is this the inflection point to hockey stick growth for EVs? Marketing may be key to answering that question.
To keep up growth, the EV market will need to expand beyond early adopters and into the mainstream of car buyers. For most of them, that will mean advertising, and higher investment in the kind of broad-reach traditional ads (TV, radio, etc.) auto brands have always relied on.
How effective are electric vehicle ads, though? We’ve seen several examples on TV over the past few years — enough to make early calls about what kind of ads are most effective in building brands for EV manufacturers.
So, it’s important to find out how ads make people feel. Marketing effectiveness studies have proved that emotional strategies are twice as likely…
Source news autonews.com, click here to read the full news.