FRANKFURT — Germany’s VDA auto industry association will move the Frankfurt auto show to another city after visitor numbers plunged last year
The next show is scheduled to be held in September 2021. It will take place in Berlin, Hamburg or Munich, three cities shortlisted by the VDA as potential locations.
The show’s disappearance from Frankfurt ends almost 70 years of Germany’s financial capital hosting the event, which along with the Paris auto show, is one of the two biggest European exhibitions to showcase new cars and the latest technological innovations.
The Frankfurt show is also known by its German acronym IAA (International Automobile Exhibition). It has been a crucial sales and marketing platform for automakers. Nearly one third of visitors plan to buy a new or used car in the next six months, while over a quarter are at least considering the investment.
But like most other global auto shows, it has seen fewer automakers willing to invest millions to take part as…
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