“When we think about John and Chrissy, they’re approachable, they’re fun, they’re young luxury,” Mark Del Rosso, CEO of Genesis North America, told Automotive News last week. “America and the world can relate to Chrissy and John.” Del Rosso himself is part of the fresh vision at Genesis, arriving in October after executive positions at Audi and Bentley.
The Super Bowl ad campaign, including two teasers released last week and a 60-second spot that will air during the game, builds on the reputation of Legend and Teigen for playfully ribbing each other. The teaser clips revolve around a symbolic going-away party for “old luxury” where the couple find themselves out of place in the stuffy gathering at an ornate mansion.
Legend, 41, is a singer and songwriter who was named People magazine’s “Sexiest Man Alive” in November. Teigen, 34, is a model, TV personality and cookbook author. They have two small children and live in Beverly Hills. They’re also politically progressive and vocal…
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