Hyundai released a teaser of its upcoming Super Bowl ad, with a humorous Boston-centric focus that will kick off a national marketing campaign for the new-generation 2020 Sonata.
In the teaser clip, former “Saturday Night Live” regular Rachel Dratch, a Boston-area native, coaches Red Sox legend David Ortiz on the finer points of the local accent for the purposes of making the ad. After a couple attempts by Ortiz to say “There’s a wicked ripper by the harbor” (a waterfront party), Dratch concludes that Ortiz’s final version is about as good as its going to get.
Hyundai said the full 60-second spot will also feature actor Chris Evans (of Marvel Comics movie fame) and John Krasinski (from “The Office”), both of whom are Boston natives. The world premiere of the final ad will debut during the CBS special “Super Bowl Greatest Commercials 2020” on Jan. 27 — the Monday before this year’s game — on CBS, along with a behind-the-scenes segment on making the spot. The teaser clip…
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