The premise behind marketing — getting the right message in front of the right person at the right time — hasn’t changed. What machines have enabled, however, is the ability to laser-focus on consumers based on how they interact with various messages.
Computers can be trained to perform more advanced tasks, such as testing different messages and taking action automatically based on which version resonates most with recipients, said Erica Sietsma, COO of Digital Air Strike, a Scottsdale, Ariz., digital marketing company.
And machines can process more data points than a human can, with a computer repeating and refining tasks as it learns more about a consumer.
Outsell, a Minneapolis automotive marketing company that specializes in artificial intelligence, processes data daily from millions of customer actions at its more than 1,500 U.S. dealership customers. It then crafts automated communications via email, social media and even direct mail based on where the customers are in the…
Source news autonews.com, click here to read the full news.
