Cars.com has hired veteran auto industry marketing executive Dean Evans to lead the company’s efforts in creating new marketing tools, including digital video, intended to boost dealer profitability.
Evans, 51, became Cars.com executive vice president, a newly created position, on Oct. 28. He reports directly to Cars.com CEO Alex Vetter, the company announced Wednesday as it also released its third-quarter earnings. Evans most recently spent four years as chief marketing officer for Hyundai Motor America, a role he left in mid-October.
Evans told Automotive News in an interview that he was “really, really attracted” to the Cars.com team and the technology that the company has enabled as it works to expand beyond its origins as an online vehicle listings site.
“I see dealer profitability as something that we have to take very seriously. I feel the vibration in the retail network,” Evans said. “Dealers really want a better way forward because of all the unknowns moving forward at…
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