Mitsubishi Motors may not have the big size and ample philanthropy budgets of rival automakers in the U.S., but it still seeks to make a difference in the communities where it sells vehicles through its new corporate social responsibility program, Small Batch — Big Impact.
Over the course of 10 days this month, the Japanese automaker sponsored two U.S. military veterans in a unique all-women’s off-road rally across 1,400 miles of unpaved California terrain, starting in Lake Tahoe and culminating in San Diego on Oct. 19.
Mitsubishi chose to support the nonprofit organization Record the Journey, which uses photography as a form of therapy to help veterans transition to civilian life by focusing on their immediate reality through the camera viewfinder.
The Rebelle Rally, primarily a navigation competition, is “a hybrid of a serious competition and the ultimate road trip,” according to the organizers. Navigation is done with a map and compass. No smartphones or GPS devices are allowed,…
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