Dean Evans, the marketing whiz behind Hyundai’s sometimes cheeky and sometimes moving Super Bowl ads, is leaving his position as head of U.S. marketing with many laurels to rest on. But that’s not how he operates.
Evans remains passionate about the auto industry after 30 years living through its ups and downs and plans a business venture looking for new ways to increase dealer profitability at a time of rapid change and potential upheaval in some markets.
“I have been fortunate that since I got into the auto industry, and after 10 great assignments, each has been great in its own way,” he said in an email interview with Automotive News last week. “I am very fortunate for a good batting average here. I also chase rabbits on occasion. That’s what is happening again.”
Evans, 52, didn’t provide specifics — only that it would be focused primarily on marketing and improving the dealer experience. “This vertical is my focus and specialty. I love the people in it. U.S. dealers need to be…
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