(Reuters) – NBA Commissioner Adam Silver said on Thursday that the fallout following a tweet from a Houston Rockets official who backed the Hong Kong democracy protests has already cost the league substantial financial losses in China.
The National Basketball Association spent years building a huge following and burgeoning business in China, a market worth an estimated $4 billion for the league, but its future in the country is suddenly on shaky ground.
“I felt we had made enormous progress in terms of building cultural exchanges with the Chinese people. And, again, I have regret that much of that was lost,” Silver said at the Time 100 Health Summit in New York.
“And I’m not even sure where we’ll go from here, but the direct answer to your question is the financial consequences have been and may continue to be fairly dramatic.”
The controversy began this month after Rockets General Manager Daryl Morey tweeted his support for the pro-democracy demonstrators in a…
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