In a nod to Toyoda’s mission, JAMA broke with its tradition of picking executives from the nation’s big three — Toyota, Nissan and Honda — for two-year rotations as chairman. It announced Sept. 26 that Toyoda, chairman since 2018, will stay on through 2022.
The arrangement allows Toyota Motor Corp. to keep its president front and center during the 2020 Summer Olympics here. Toyota is a top sponsor of the games and expects to use them as a global showcase for its technologies and products.
Throttling up the Tokyo Motor Show will be easier said than done.
Attendance at the biennial event has been falling fast, from 902,000 visitors in 2013 to 813,500 in 2015 to 771,000 in 2017.
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