The Charger is in a unique position. Although it’s a full-size sedan, Kuniskis said it’s more of a specialty offering, along with the two-door Challenger, Ford Mustang and Chevrolet Camaro. Kuniskis said Dodge could have made its muscle cars smaller in response to criticism that they were too heavy and didn’t handle as well as competitors. But the brand went in a different direction, opting to up the performance ante with Hellcat iterations. Kuniskis said horsepower has been the “great leveler.”
“You can make the car smaller, lighter, and you’ve seen some vehicles across the industry going that direction,” Kuniskis said. “We could have done that, or we could do what the original muscle car formula was back in the ’60s. Take the car, put more brake, more tire, more horsepower in it. And you know what, nobody’s complaining about the size of the car anymore.”
Karl Brauer, executive publisher of Autotrader and Kelley Blue Book, said the Charger’s success “is a rare-but-undeniable…
Source news autonews.com, click here to read the full news.