LOS ANGELES — Honda is using a “what if” advertising spot on the emotional impact of a vehicle-pedestrian collision as the centerpiece of a broader marketing campaign on its commitment to safety systems.
The campaign highlights features that protect not only the drivers and passengers of its vehicles, but pedestrians, cyclists and occupants of other cars involved in a crash.
Honda’s new TV spot starts with a worker leaving the job site as his family and friends talk about his good character — the best husband and father you could ask for, a great friend, a dedicated employee — and their presumed reactions on learning that he was hit by a car while stepping into the street.
It shifts to the moment just before impact amid the loud beeping of an automatic emergency braking system. The fast-moving car stops just in time, and the surprised driver sheepishly raises his fingers from the steering wheel.
“Collisions affect more than those involved. That’s why we make vehicles that can…
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