MUMBAI (Reuters) – India’s Eros Now said on Thursday it is tying up with Microsoft’s Azure cloud platform to host and stream its digital video offerings, in a boost to the U.S. software giant’s push to expand in the Indian market.
As part of the tie-up, Microsoft will build an online video platform for the Bollywood production house, which will offer interactive voice search features in multiple Indian regional languages.
“AI and intelligent cloud tools will be the next drivers of the media business and will impact everything from content creation to consumer experience,” Anant Maheshwari, President of Microsoft India said in a press statement
This is one of Microsoft’s first forays into India’s crowded digital video space, so far dominated by market leader Amazon Web Services (AWS) that is used by players such as Walt Disney-backed portal Hotstar and Indian movie and video streaming platform ALTBalaji, among others.
Last year, Microsoft tied up with ZEE5, a…
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