NEW YORK/PARIS (Reuters) – Luxury brands and retailers are increasingly collaborating with celebrities, including style bloggers and Instagram stars, to help design collections and jazz up their wares.
The latest example of this is Rihanna, who is set to stage her designer lingerie show for New York Fashion Week on Tuesday to an audience where phones and cameras have been banned.
That is because the highly anticipated “Savage X Fenty” fashion show unveiling her fall/winter 2019 latest looks will stream exclusively on Amazon Prime Video to more than 200 countries beginning Sept. 20, ten days later.
Known for her daring, colorful looks on the red carpet, the Barbadian singer has become an increasingly influential force in the fashion world, and especially so since pairing up with luxury group LVMH to launch a beauty line.
That venture, called Fenty Beauty, had reached nearly 500 million euros ($550 million) in sales by the end of 2018 after only a year and a half.
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