Visitors to New Orleans who want to learn more about cocktails will soon have a new place to go. No, it’s not another bar.
The Sazerac Company, a Louisiana-based spirits maker, is opening the Sazerac House on October 2.
Described as an “immersive exploration of the spirited culture of New Orleans,” the six-story building houses multiple floors of exhibits as well as a gift shop and the company’s headquarters.
“We have created three exhibit floors that will showcase the history and traditions … of the cocktail itself, featuring the Sazerac cocktail as our namesake,” said Miguel Solorzano, the general manager. He said they expect 275,000 visitors the first year.
“People travel from all over the world, not only for our food, our culture but drinks,” he said.
Visitors can walk through and learn about the city’s cocktail culture and the various spirits the company makes, especially those used in the signature New Orleans drink called the Sazerac.
Tasting is encouraged at the…
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