Terms like “AI” and “machine learning” can seem intimidating, but the truth is the technology is advanced enough that, once in place, it requires only minimal involvement from the dealer’s staff. By putting marketing automation in place, your dealership can run consistent campaigns and not miss any opportunities, as might occur with manual efforts when your team gets distracted or overworked.
Even better, this type of marketing tool actually frees your salespeople to do what they do best — create relationships with potential customers and build rapport with their existing clients.
AI-powered platforms provide vital information about consumers that the salesperson can use to anticipate questions and objections, narrow down choices and prepare their best presentations. Your service department can even offer reminders and specials based on the age and mileage of the consumer’s current vehicle.
With these tools, your dealership can give personalized treatment to each of your…
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