Volkswagen plans to use the Frankfurt motor show to officially unveil a new logo, one that has already made it on to prototype cars being tested in the wild.
The German automaker has also started using the logo in its Hello Light ad campaign, but the design will appear a little different on cars themselves because the black background will not feature a flat, matte finish. Instead, if the prototypes are any indication, the black background will feature a glazed, reflective finish.
The new, more two-dimensional logo will replace one that was introduced in 2000, which featured a three-dimensional surface and was lit from the top left quarter because that look was in vogue at the time. The new logo is closest to the postwar version — the biggest difference will be a thicker outer ring.
The new logo was designed with the digital world in mind, hence a two-dimensional appearance, but it may still feel retro to some with thinner, two-dimensional letters giving it a vintage feel. With…
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