Cadillac turned to the directors of “The Avengers: Endgame” to promote its newest crossover, the XT6, with an ad that describes its seven-passenger seating as “crew-ready.”
The 60-second commercial from Anthony and Joe Russo features a diverse set of mostly young Cadillac owners traveling in groups that need all three rows of the XT6. It’s similar to the brand’s Rise campaign that premiered during the Oscars in February but has a more urban tone, with Diplo’s “Welcome to the Party” as the soundtrack.
“Everyone has a crew — a stone-cold, never-blink, walk-in-slow-motion crew,” the voiceover says, showing a variety of Cadillac owners, from rocker dads with child seats in the back to stunt women casually walking away from flames.
The Russo brothers collaborated on the ad with Bullitt, a filmmakers’ collective and marketing firm. In addition to the latest Avengers film, which supplanted “Avatar” as the highest-grossing film in history, the Russos brothers directed “Captain America: The…
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