Dealers could improve foot traffic with better marketing

Dealers, what are you doing to improve your foot traffic?

In a new report from Blis looking at the state of the auto industry, data found that of all external factors, foot traffic is the only metric that dealerships can take action on to drive sales output, vs. “uncontrollable” variables such as consumer confidence. And because foot traffic patterns have proved a significant correlation to sales, it’s crucial for brands to understand their competitive surrounding dynamics.

This is coming amid a potentially changing consumer environment. While the U.S. economy remains strong, the latest figures from the Bureau of Labor Statistics point toward an economy that may well be cooling. Auto brands are going to need to take a closer look at changing consumer preferences — both in terms of product and shopping. The path to purchase is evolving with each generation, and what brings consumers to dealerships today may be irrelevant in the near future. The key to navigating this new…