Saad Chehab, vice president of marketing communications for Kia Motors America since April 2017 and former head of the Chrysler brand with FCA, is parting ways with Kia to “accept a position located closer to my children,” the executive said in an internal memo sent this afternoon and obtained by Automotive News.
Chehab, 52, told colleagues in the note that he had decided to leave Kia, effective Wednesday. “I am beyond proud of what this team has accomplished and am so thankful for all of the experiences I have had in the time I have been privileged enough to call Kia my home.”
Chehab did not indicate his new employer, though he is expected to stay within the industry.
Chehab, who was born in Lebanon, graduated from the University of Detroit Mercy. He has a rich history of automotive marketing success, especially with struggling brands. He was a 2012 Automotive News All Star and was widely credited as the creative force behind Chrysler’s highly successful Super Bowl commercials
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