The company’s CEO, Gregg Owen, notes that dealerships must take care not to run afoul of a federal law that prohibits businesses from sending unsolicited text messages to consumers. They also must exercise discretion in the number and nature of messages they send, he says, so that customers don’t get annoyed.
But once customers agree to receive such messages, Owen says, “the numbers through text marketing are unbelievable.”
Text couponing is especially effective with younger customers who are more accustomed to doing business on their smartphones and mobile devices, analysts say.
Other vendors that enable dealerships to send text marketing messages to service customers include Cox Automotive’s Xtime and MobileDealer. On some platforms, customers can receive texts from a service department by downloading an app on their smartphone. The app enables them to search for services, specials and coupons that they can redeem at the dealership or when they pay by phone.
Dealerships can send…
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