(Reuters) – “He shoots, he scores,” took on a whole new meaning at the Canadian Open this week as the PGA Tour event embraced its inner-Canuck and the country’s all consuming love of ice hockey to market the tournament.
Many events and teams in Canada, from the Toronto Film Festival to the Toronto Raptors, have traded on the Canadian identity, tugging on the heritage heartstrings to draw in fans and sponsors, but few have done it better, or more directly, than the Canadian Open being staged this week at the Hamilton Golf and Country Club.
From ‘Red and White Day’ to hundreds of fluttering Maple Leaf flags, organizers have tried to turn an afternoon at the Canadian Open into a typical summer’s day by providing all the things Canadians love when the weather turns hot — patios, Muskoka chairs and beer.
But nothing says “Canada Eh” more than ‘The Rink’, which this year is the 218-yard par three 13th hole that has been made into a hockey shrine and fan fun zone….
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