(Reuters) – The U.S. Food and Drug Administration and the Federal Trade Commission on Friday issued warning letters to four flavored e-liquid product makers, stepping up pressure on firms using social media influencers to promote their products.
Social media marketing has come under increased scrutiny as part of attempts by health regulators to control the marketing of tobacco products, particularly the newest generation of products including the wildly popular Juul e-cigarettes.
Posts on social media on behalf of Solace Technologies LLC, Hype City Vapors LLC, Humble Juice Co LLC and Artist Liquids Laboratories LLC had content touting the flavored e-liquid products by not including the required nicotine warning statement, the agency said.
“These letters are a reminder that companies who use social media influencers to promote their products must comply with all applicable advertising requirements,” Andrew Smith, director of the FTC’s Bureau of Consumer Protection, said.
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