DETROIT — Honda is killing it with crossovers such as the CR-V, HR-V and resurrected Passport, with nine years of continuous sales growth for its utility-vehicle portfolio. But so is everyone else in the industry, with Detroit brands betting the business on light trucks.
But Honda is also killing it with cars — rather than killing off cars — and that’s because younger consumers such as Gen Z and first-time buyers in general are showing a preference for sedans, coupes and hatchbacks, which the Japanese automaker has with its bread-and-butter Fit, Civic and Accord models, said Henio Arcangeli Jr., senior vice president of the automobile division of American Honda Motor Co.
“What’s perhaps more unusual and important for us, however, is our cars. We all know the narrative: Cars are dead and dying. That’s certainly true for some, but not for us. Our story is a little different,” Arcangeli said Friday at an Automotive Press Association event here.
The Honda brand remains an industry…
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