GOTHENBURG, Sweden — Lynk & CO is the “wild horse” in parent Zhejiang Geely Holding’s growing stable of brands, CEO Alain Visser says, because unlike other Geely brands such as Volvo and Lotus the company sees itself as a “mobility brand with a car.”
Geely has two objectives for Lynk & CO, Visser told the Automotive News Europe Congress here on Wednesday:
1. To become the first brand steered from China to be global
2. To not just say, ‘Here is another car brand.’ But to say, ‘Here is a brand that challenges the car industry.'”
While China’s GAC Motor is postponing a launch in the U.S. next year, Lynk & Co is going ahead with its plan for U.S. sales. Visser said the U.S. launch for Lynk & CO will happen at the end of 2021.
In Europe, one way to accomplish its mission will be not having traditional dealers when it starts sales in mid-2020.
Visser said that Lynk & CO will have two to three company-owned flagship stores per country and supplement them with so-called “pop-up…
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