SAN FRANCISCO (Reuters) – Alphabet Inc’s Google will begin featuring ads on the homepage of its smartphone app worldwide later this year, it said on Tuesday, giving the search engine a huge new supply of ad slots to boost revenue.
Google will also start placing ads with a gallery of up to eight images in search results, potentially increasing ad supply further.
The changes come as choppy revenue growth prompt questions from some Alphabet investors about whether services such as Amazon.com Inc and Facebook Inc’s Instagram are drawing online shoppers and in turn, advertisers away from Google.
Google executives told reporters on Monday the latest features were a response to how users behave, not competition.
The company wants to make it easier for users to discover and buy new products because they shop in brief spurts while watching TV or sitting in the bathroom, said Oliver Heckmann, vice president of engineering for Travel and Shopping.
“It actually changed with mobiles and…
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