Kim Stonehouse, head of Facebook Auto, said dealers have been asking the social media giant for more details on how to use its various ad tools.
The Blueprint courses, the company says, cover “everything from the basics of how to set up the foundation of Facebook campaigns to the more advanced steps of creating compelling mobile-first ads, measuring their success, and more.”
Stonehouse said the resources, introduced Monday, “should allow anyone to become more of an expert and, most importantly, use our tools in the most efficient way.” Dealers can find the courses here.
The Dealer Playbook and Blueprint courses are based on four pillars:
1. Why buy here?
2. Build customers for life
3. Reach ready-to-buy consumers, which is focused on delivering effective messaging to drive sales
4. Drive promotions and events.
“You’ll see detail on how to measure, how to optimize, what we deem to be most successful across everything from strategies like ‘why buy here?’ ” Stonehouse said….
Source news reuters.com, click here to read the full news.