The green leaves are being trim-med back.
In labeling its new generation of hybrid vehicles, Ford Motor Co. is dispensing with some of the subtle signals and technospeak and taking a more descriptive approach.
But the Ford and Lincoln brands are on different paths to that same goal. The Ford brand is surrendering the Energi name that once adorned the now-dead C-Max plug-in hybrid and soon-to-be-discontinued Fusion plug-in. Its upcoming 2020 Escape plug-in will feature a straightforward badge, without the green leaf, while regular hybrid variants of the Escape and 2020 Explorer will retain the green and blue image.
The Lincoln brand is taking a different tack, with plans to call plug-in hybrid versions of the Aviator and Corsair crossovers “Grand Touring,” to focus on their performance capabilities, and will mark them with blue-tinged logos.
“We’re trying to be really transparent for our customers,” Mark Grueber, consumer marketing manager for Ford, told Automotive News. “We’re…
Source news reuters.com, click here to read the full news.
