The green leaves are being trim-med back.
In labeling its new generation of hybrid vehicles, Ford Motor Co. is dispensing with some of the subtle signals and technospeak and taking a more descriptive approach.
But the Ford and Lincoln brands are on different paths to that same goal. The Ford brand is surrendering the Energi name that once adorned the now-dead C-Max plug-in hybrid and soon-to-be-discontinued Fusion plug-in. Its upcoming 2020 Escape plug-in will feature a straightforward badge, without the green leaf, while regular hybrid variants of the Escape and 2020 Explorer will retain the green and blue image.
The Lincoln brand is taking a different tack, with plans to call plug-in hybrid versions of the Aviator and Corsair crossovers “Grand Touring,” to focus on their performance capabilities, and will mark them with blue-tinged logos.
“We’re trying to be really transparent for our customers,” Mark Grueber, consumer marketing manager for Ford, told Automotive News. “We’re…
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