Automakers continue to put more electric and electrified vehicles on the market, and the conventional wisdom (not true, by the way) is that no one is buying them. It’s more accurate to say no one is selling them.
Really selling them, that is.
It’s no small thing to get consumers to understand, let alone embrace, a new and peculiar type of automobile. And cost will continue to be an obstacle for at least the near term. But a little more good-faith effort would help get the market moving, and could even generate some revenue. Here are 12 things automakers and dealers can do to show some of that effort.
Advertise. Even in the era of digital marketing, consumers usually need to spend some time at the top of the sales funnel. It starts with awareness. And yet creative, informative marketing for individual EV models — or even the idea of EVs — has been largely absent from the airwaves. Innovation can be a powerful marketing hook, if you give it a chance. Word-of-mouth campaigns by…
Source news reuters.com, click here to read the full news.